Prospective students, local residents and the Ä¢¹½ÊÓÆµAPP – Fort Smith
campus community can catch a new perspective of the university and campus life through
the university’s new Snapchat account, Ä¢¹½ÊÓÆµAPPlions, launched last week.
Snapchat is an image messaging social media application, allowing users to communicate with each other via photos and videos – known as snaps – that can be altered by filters and text for fun effects. The snaps sent through the service are temporary, meaning they can only be viewed for a short amount of time before they disappear.
The social media platform’s unique features will provide a different view of campus life, according to Amy Fairbanks, university relations coordinator who oversees the university’s social media accounts.
“Snapchat’s platform and features allow us to convey a side of campus that is more difficult to capture on other social media platforms,� Fairbanks said. “Through the fun, light-hearted tone of Snapchat, our followers can be virtually on our campus, where other platforms are less video-centric and have a more serious and informative tone.�
The university will also coordinate giveaways and contests throughout the school year on the account, including giveaways during the Sept. 8 CMT Concert.
To follow the Ä¢¹½ÊÓÆµAPPlions Snapchat account, add the username Ä¢¹½ÊÓÆµAPPlions or take a photo of the above picture while using the Snapchat application.